Table of contents
- How to Handle a Media Crisis
2. Creating Your Message
3. Distributing Your Message
4. Crisis Blunders To Avoid
5. Practice On Video
7. Final Steps
- Bonus Reading
Media Training A-Z
Media Training Success
The Epic Disasters of BP
What will the person taking this course learn or
You will learn how to prepare and deliver messages to the media in a time of crisis. How to plan for press conferences, media statements, messages and sound bites will be covered. Why it is essential to prepare for a crisis before you know when or what the crisis will be. Crisis communications requires a plan that covers every aspect of message development, rehearsal and media management.
Skills, additional materials and items needed to successfully
complete the course
Video Camera (cell phone or webcam will work)
How to shape and control your media message at the worst possible time.
Who should take this course
- Business owners
- Political leaders
- PR executives
- risk managers
- crisis managers
- Investor relations executives
Instructor's skills, experience, insurance and
TJ Walker is the host of the #1 rated YouTube Channel devoted to Daily Public Speaking and Media Training Improvement. (3+ million Views).
TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, U.S. Senators, Miss Universes and Members of Parliament.
Walker is also the author of "Media Training A-Z" and "Media Training Success.
This course is available in English