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How to Create Winning Messages Create-eLearning
Available for £ 70
A course created by Joanne Chen
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How to Create Winning Messages

Promo Video

Table of contents

  1. Introduction
    1. 1. Overview
  2. Creating Messages
    1. 2. Avoid Complexity
    2. 3. How to Frame a Media Message
    3. 4. Answer All Basic Questions
    4. 5. Make It Interesting for Press
    5. 6. Resonate with Media Audience
    6. 7. A Message That Benefits You
    7. 8. Three is the Perfect Number
    8. 9. Messages Using a Venn Diagram
    9. 10. A Positive Media Message
    10. 11. Add Quantifiable Results
    11. 12. What Problem Are You Solving
    12. 13. Create Your Media Message
  3. Testing Messages
    1. 14. Test on Yourself
    2. 15. Test on Others
  4. Conclusion
    1. 16. Conclusion
    2. 17. Feedback
  5. Bonus Reading
    1. 18. Media Training Success
    2. 19. Media Training A-Z

What will the person taking this course learn or achieve

How to Create Winning Messages

This "How to Create Winning Messages" course will teach you how to go from 50 or 100 interesting messages down to your three most important messages. The key to mastering media interviews is not necessarily knowing the answer to every question, but having a coherent message thought out in advance of the interview. This course will teach you specifically how to come up with messages that satisfy you, the media and the audience.

Skills, additional materials and items needed to successfully complete the course

You will need to be able to record your messages on video using a cell phone or webcam.

Course description

Learn how to go into a media interview with a clear, crisp 30 second message.

Who should take this course

- Executives
- Spokespeople
- Public Relations executives
- Marketing executives
- Authors
- Experts

Instructor's skills, experience, insurance and memberships

TJ Walker is the host of the #1 rated YouTube Channel devoted to Daily Public Speaking and Media Training Improvement. (3+ million Views).
TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, U.S. Senators, Miss Universes and Members of Parliament.
Walker is also the author of "Media Training A-Z".


This course is available in English .


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Joanne Chen

My Course Creator contact:
Country: United States


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