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How to Pitch the News Media Create-eLearning
Available for FREE
A course created by Joanne Chen
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How to Pitch the News Media

Promo Video

Table of contents

  1. Overview of DIY PR
    1. 1. Overview
    2. 2. Technology Needs
    3. 3. How to Build a Mini Broadcast Studio
  2. The Uses of YouTube Video to Generate PR
    1. 4. Breaking News
    2. 5. Example of a Video on Breaking News
    3. 6. Planned News Events
    4. 7. Example of Video for Planned News Event
    5. 8. Video Press Releases
    6. 9. Evergreen Content
    7. 10. Example of Evergreen Content Video
    8. 11. Audition Video
    9. 12. Example of Audition Video
    10. 13. Video Record Your Interviews
    11. 14. Example of Skype Video Interview with Journalist
    12. 15. Bonus: Performance Skills
  3. Conclusion
    1. 16. Feedback
    2. 17. Concluding Thoughts
  4. Bonus Reading
    1. 18. Media Training A to Z
    2. 19. Media Training Success

What will the person taking this course learn or achieve

- Creating numerous interview requests
- Generating More Publicity
- Building Thought Leadership
- Creating evergreen content
- Establishing name ID with Journalists
- Developing on-camera interview skills

Skills, additional materials and items needed to successfully complete the course

You will need a video recording device on cell phone, tablet or computer.

Course description

How to Generate Tons of Media Coverage through the use of simple, easy-to-produce talking-head YouTube Videos.

Who should take this course

- entrepreneurs
- authors
- experts
- solo practitioners
- political candidates
- academics
- small business owners

Instructor's skills, experience, insurance and memberships

TJ Walker is the host of the #1 rated YouTube Channel devoted to Daily Public Speaking and Media Training Improvement. (3+ million Views)
TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners and Members of Parliament.
Walker is also the author of "Media Training A-Z" and "Media Training Success."


This course is available in English .


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Joanne Chen

My Course Creator contact:
Country: United States


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